The St Regis Mexico City Hotel was the venue where the most recent edition took place. “Rethinking Luxury” was the main topic. Speakers discussed the transcendence of the luxury market today, the evolution of luxury and how to define what luxury means today in Mexico, Latin America and the rest of the world. The event brought together renowned national and international experts to discuss topics such as innovation, consumer behavior, analysis of local and foreign markets, statistics, technology and social media.