“Localizing Luxury Brands” was the theme of the third edition, also held at the St. Regis Mexico City. The objective was to identify luxury brands operating in Latin America and to learn how they were developing in the markets of the region. Speakers included Scott Schuman (The Sartorialist), Fflur Roberts (Euromonitor International), Kathryn Minishew (Founder and CEO of The Daily Muse), and Jaime García (Boston Consulting Group), among others.